Who we are
Peter McLeod has worked in the Pharmaceutical Industry for over 30 years, initially client side in sales and marketing and for the last 20 years on the Agency side.
Prior to joining BGM Data Peter was a founding member of Hospital Marketing Services Ltd (HMSL) providing robust data on the market dynamics and promotional activity across a wide range of specialist secondary care therapeutic areas.
Steve has held team leadership, senior management and consulting positions, both agency and pharmaceutical company side. He is an experienced marketing and insight professional, with interests and skills to help strategic analysis for pre-launch and existing brands.
He is a recognised as an authority on market research and was presented with the EphMRA Winner Award for ‘Contribution to Pharmaceutical Market Research 2008’.
Anita has been working in Market Research for over 25 years producing analysis, presentations and reports from both quantitative and qualitative sources. Experience has been gained across a wide range of diseases, especially in specialist care sectors.